You’re out on your own and you know all the day-in and day-out operations of your business. Getting your business started will require an online presence consisting of any of the usual social media or all of them: Facebook, Twitter, LinkedIn, Pinterest and Instagram. How do you keep it all straight?
Here are 5 tips we've learned about managing social media:
Here are 5 tips we've learned about managing social media:
Schedule Posts
Facebook allows you to schedule posts right on your page. You can also employ a social media management tool such as Hootsuite or Buffer to help you schedule your posts out. The secret is to not be afraid to make changes. If you schedule a post about sunny weather and there’s a spontaneous blizzard, it’s easy to go in and change your content.
Facebook allows you to schedule posts right on your page. You can also employ a social media management tool such as Hootsuite or Buffer to help you schedule your posts out. The secret is to not be afraid to make changes. If you schedule a post about sunny weather and there’s a spontaneous blizzard, it’s easy to go in and change your content.
Don’t do it All
It’s better to run one or two pages well than have five or six that are managed poorly. Based on your target audience make decisions about what networks you want to focus on, and start there. If you feel ready to pull in a few others in the future, have at it! The worst thing you can do with social is have a dead page, so keep a narrow focus to keep your pages looking clean and fresh.
Organize
Do you have an editorial calendar? Do you know what that is? Sit down for about an hour and plan out what types of things you’ll be sharing for the next month, it will save you time in the long run! This can easily be created in Excel. Just Google editorial calendar for a little bit more guidance.
Recycle Content
Based on the algorithms and the fast pace of social networks, most of your followers won’t see your posts the first time around, which is great for you! Go ahead and use that awesome article again next week, more of your followers will see it and you’ll save time.
Outsource
If you can’t get your head around this whole social thing, then it may be time to find someone to do it for you. Hiring a social media manager or a management company will give you less to juggle and will help you put your best foot forward.
It’s a hard world out there, but you’re making dreams come true so keep at it! We can’t help with social media, but if finances have you up at night contact us for help!
It’s better to run one or two pages well than have five or six that are managed poorly. Based on your target audience make decisions about what networks you want to focus on, and start there. If you feel ready to pull in a few others in the future, have at it! The worst thing you can do with social is have a dead page, so keep a narrow focus to keep your pages looking clean and fresh.
Organize
Do you have an editorial calendar? Do you know what that is? Sit down for about an hour and plan out what types of things you’ll be sharing for the next month, it will save you time in the long run! This can easily be created in Excel. Just Google editorial calendar for a little bit more guidance.
Recycle Content
Based on the algorithms and the fast pace of social networks, most of your followers won’t see your posts the first time around, which is great for you! Go ahead and use that awesome article again next week, more of your followers will see it and you’ll save time.
Outsource
If you can’t get your head around this whole social thing, then it may be time to find someone to do it for you. Hiring a social media manager or a management company will give you less to juggle and will help you put your best foot forward.
It’s a hard world out there, but you’re making dreams come true so keep at it! We can’t help with social media, but if finances have you up at night contact us for help!
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