As wonderful as that is, the work for an owner/manager is far from done. Now is the time to begin planning how to make next season just as spectacular. With so many things yet to be done, there are certain priority items that need to be checked off the list before you start right in on the next go 'round. Listed below are 3 top items to invest in after the busy season.
Whether you perform inventory in-house or if you hire out, this is an absolute must. Your inventory is one of your most valuable assets. You will get a clear vision of what is selling well and what is not, which will allow you to know what to continue keeping in stock and what you no longer need to carry. The idea is to know what you have left and how much cash is tied up in it.
#2 - Marketing
This is the heartbeat of your business. It includes things such as sales, promotions and advertising. If you're not investing some of your company's dollars into marketing, you're missing out on several key aspects of a successful business: getting your name out there, higher sales, and building a reputation and client base. Doing an analysis with your marketing company at the end of a busy holiday season will help you see what went well and what didn't. Then you are able to put your team to work in making next season even better without the same mistakes.
#3 - Your Employees
When you invest in your people, your people will invest in you. Be sure you are spending time with your employees to get their feedback. It is important to know their thoughts because on a daily basis they are the eyes and ears of each customer that walks through the door. Additionally, everyone likes to be rewarded for a job well done. Setting aside some funds for bonuses is always highly appreciated (and with our payroll services, this can all be done automatically, with no extra hassle to you).
Don't let this season's success go to waste by sitting back and not taking action. We are here to help your company run smoothly year-round. Contact us today and we'll show you what we can do for you!